Eurolife Brands Inc. has secured an exclusive preferred distributor agreement with Champignon Brands Inc. relating to its portfolio of mushroom-derived CPG (consumer packaged goods) offerings including its flagship brand, Vitality Superteas. Under the terms of the agreement, the company has been granted exclusive preferred distributor status for the jurisdictions of Germany, Switzerland and the United Kingdom in addition to non-exclusive distribution rights in various other locales globally. It is envisioned that the Champignon products will be integrated into the Eurolife e-commerce platform along with potential distribution in select brick-and-mortar retail locations where Eurolife has touch points.
- Exclusive preferred distributor status for the jurisdictions of Germany, Switzerland and the United Kingdom
- Non-exclusive distribution rights in various other locales globally
- Champignon products will be integrated into the Eurolife e-commerce platform
- Global mushroom market accounted for $38-billion (U.S.) in 2017
Champignon is a Canadian-based company dedicated to the cultivation, distribution and proliferation of artesian, medicinal mushrooms and associated CPGs. The Champignon team is focused on enhancing the health and wellness of millions of consumers through organic growing practices, commercial cultivation, research and development, and the distribution of a premium, mushroom-infused suite of products. Champignon’s mushroom-derived CPG portfolio includes the company’s flagship brand, Vitality Superteas. Champignon’s Vitality Superteas SKUs are formulated with the goal of revolutionizing conventional organic tea through the infusion of a proprietary blend of artesian mushrooms with medicinal properties. Champignon has assembled a roster of health professionals and food scientists with expertise in the realms of nutrition, naturopathy and biochemistry with the objective of combining premium, organic tea blends with some of the world’s most powerful superfoods. Champignon’s CPG portfolio is inspired by sustainability and all associated SKUs are organic, non-GMO and vegan certified.